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The Brand Book

Primary Color Palette for Logo Banners

The Cornell logo banners are available in various colors and sizes consistent with official branding guidelines and may not be edited or altered in any way outside of the options presented upon download.

The official colors for the Logo Banners are:

Color
Swatch
Hex
R/G/B


Red
Red

#b31b1b

179/27/27


White
White

#ffffff

255/255/255


Grey
Grey

#222222

34/34/34

These banner colors should be the most dominant colors on any Cornell sites and should be used to anchor your design.

Secondary Color Palette

These colors are complementary to the primary palette and offer options for navigational elements and other prominent design and content elements. Use of the secondary palette is not required in your design—it is presented as a suggested guideline only. You may use other colors on your site, providing that your logo banners are in place in official colors.

Color codes provided are hexadecimal numbers.
#a2998b
#a2998b
#d8d2c9
#d8d2c9
#9fad9f
#9fad9f
#bfb778
#bfb778

#89cce2
#89cce2
#c9d6a5
#c9d6a5
#0068ac
#0068ac
#073949
#073949

#ef4035
#ef4035
#f8981d
#f8981d
#6eb43f
#6eb43f
#3787b0
#3787b0